Progressive Corp. rolled out a collision insurance product today that covers drivers' four-legged friends. The new coverage, included in Progressive's collision policies, will pay $500 for cats and dogs hurt or killed in auto accidents. Other pet insurance programs cover animals in the vehicles that are hit, not in the vehicles to blame for the accident, a Progressive executive contends.Mayfield Village, Ohio-based Progressive [ticker: PGR]

provides auto, motorcycle, and boat insurance, among other things, through more than 30,000 independent agents. The company has a market capitalization of $14.3 billion.

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